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Professional services · Shawinigan, QC
Bérubé & Associés, accountants
The problem
The firm relied almost entirely on word of mouth; its website was over ten years old and generated no new client inquiries.
The diagnostic
The analysis showed the firm's brand no longer reflected its real positioning, having shifted from a general practice to SME tax specialization, which muddled the message for prospects.
The execution
axivo redesigned the firm's visual identity and built a new site with online booking, clearly positioned around SME taxation.
The result
Consultation requests initiated via the site went from nearly none to several per month within the first quarter after launch.
Illustrative case study, representative of the type of mandate axivo runs.