Groupe Fortin Distribution

The problem

The company felt perceived as a generic supplier and struggled to justify its prices against cheaper but less reliable competitors.

The diagnostic

The diagnostic highlighted a mismatch between the service actually delivered (fast, reliable, with technical support) and an aging brand that didn't communicate it.

The execution

axivo led a full brand overhaul (logo, trucks, documents, sales materials) and set up an AI chatbot for customer service, managed in-house without an external agency.

The result

Successful repositioning as a premium logistics partner, with a measurable drop in response time to customer requests thanks to the chatbot.